77hi Privacy Policy

This Privacy Policy ("Policy") is published by 77hi ("the Platform", "we", "us", "our") and governs the collection, use, storage, sharing, and protection of personal data submitted by or collected from users ("Player", "User", "you") who access or use the 77hi website located at https://77hi.io, including all associated services such as online casino games, sports betting, live dealer tables, slot games, payment processing, and customer support.

77hi is committed to handling all personal data responsibly and in accordance with internationally recognised data protection principles. Our approach to data privacy is grounded in transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and accountability.

This Policy should be read alongside the 77hi Terms & Conditions and Responsible Gaming Policy. Together, these documents form the complete contractual and regulatory framework governing your use of the 77hi platform. In the event of any conflict between this Policy and any other document, this Privacy Policy shall take precedence with respect to matters of personal data handling.

This Policy is published in English. Any translation provided for informational purposes is for convenience only; the English version is the authoritative text. This Policy is effective as of 1 January 2026.

77hi collects personal data through several channels, including the registration process, ongoing account activity, payment transactions, customer support interactions, and your use of the platform generally. The categories of personal data we collect are as follows:

2.1 Registration and Identity Data

• Full legal name as it appears on your government-issued identification document
• Date of birth (used to verify that you meet the 21-and-above minimum age requirement)
• Residential address, including city, district, and postal code (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi)
• Mobile phone number registered in Bangladesh
• Email address (if provided during registration or account management)
• Username and encrypted password credentials

2.2 Identity Verification (KYC) Data

• Copies of government-issued photo identification (e.g., National Identity Card, passport)
• Proof of residential address documents (e.g., utility bill, bank statement)
• Source of funds documentation where required under anti-money laundering obligations
• Selfie or live photograph where required for biometric verification purposes

2.3 Financial and Transaction Data

• Payment method identifiers for bKash, Nagad, Rocket, Upay, Visa, and Mastercard accounts used to deposit or withdraw funds
• Transaction amounts, timestamps, and reference numbers for all deposits and withdrawals
• Account balance history and bonus credit/debit records
• Betting history, wager amounts, game outcomes, and net win/loss records

2.4 Technical and Usage Data

• IP address and approximate geolocation data derived from your IP address
• Device type, operating system, browser type and version
• Session start and end times, pages visited, features accessed, and click-path data
• Cookie identifiers and similar tracking technology data (see Section 6)
• Platform error logs and technical diagnostic data

2.5 Communications Data

• Content of support queries, complaints, and feedback submitted via email or the support system
• Records of any account notices, warnings, or communications sent from 77hi to your registered contact details

77hi uses the personal data we collect for the following specific and clearly defined purposes:

3.1 Account Management and Platform Services

We use your registration and identity data to create and maintain your 77hi account, authenticate your identity at login, process your deposits and withdrawals through your nominated payment method (bKash, Nagad, Rocket, Upay, Visa, or Mastercard), and deliver the full range of platform services including casino games, sports betting on cricket (BPL, IPL, T20 World Cup, Bangladesh Tigers fixtures), live dealer tables, and slot games.

3.2 Identity Verification and KYC Compliance

We use identity verification data to confirm that you meet the minimum age requirement of 21 years and above, to verify that your identity matches the payment methods registered to your account, and to comply with anti-money laundering (AML) and Know Your Customer (KYC) obligations. Failure to complete KYC verification may result in the restriction of withdrawal privileges pending document submission.

3.3 Fraud Prevention and Security

We use technical and usage data, transaction records, and IP address information to detect and investigate suspicious activity, prevent multi-accounting, identify potential bonus abuse, and protect the integrity of the platform against automated bots, collusion, and other forms of fraud. Where fraudulent activity is confirmed, 77hi reserves the right to close the affected account, forfeit associated balances, and report the activity to relevant authorities.

3.4 Responsible Gaming Monitoring

We use your betting history, session data, and deposit/withdrawal patterns to identify indicators of potential problem gambling and to facilitate the operation of responsible gaming tools including deposit limits, cooling-off periods, and self-exclusion. Where our monitoring systems identify concerning patterns of behaviour, our support team may proactively reach out to you at your registered contact details.

3.5 Customer Support

We use your communications data and account information to respond to your support queries, investigate complaints, and provide assistance with account-related issues. Support communications are conducted entirely in English by our team operating on Bangladesh Standard Time (BST, UTC+6).

3.6 Marketing Communications

Where you have not opted out, we may use your registered contact details to send promotional communications about 77hi bonuses, seasonal offers (e.g., Eid promotions, Pohela Boishakh offers, Victory Day specials), new game launches, and platform updates. You may opt out of marketing communications at any time by contacting [email protected]. Opting out of marketing will not affect transactional and account-related communications, which are sent regardless of marketing preference.

3.7 Platform Improvement and Analytics

We use anonymised and aggregated usage data to analyse how players interact with the platform, identify areas for improvement, and optimise the user experience across devices. Where analytics data is used, it is anonymised to the extent that it cannot be used to identify individual players.

77hi processes personal data on the following legal bases, depending on the specific purpose of processing:

• Contractual necessity: Processing required to fulfil our obligations under the Terms & Conditions, including account creation, payment processing, game delivery, and withdrawal handling.
• Legal obligation: Processing required to comply with applicable anti-money laundering laws, KYC requirements, fraud prevention obligations, and any other mandatory legal or regulatory requirements applicable to the platform's operations.
• Legitimate interests: Processing carried out for fraud detection, platform security, responsible gaming monitoring, and analytics, where such processing is necessary for our legitimate business interests and does not override your fundamental privacy rights.
• Consent: Processing for optional marketing communications, where your consent is obtained at registration or subsequently. You may withdraw consent for marketing at any time without affecting the lawfulness of processing carried out prior to withdrawal.

77hi does not sell, rent, or otherwise commercially transfer your personal data to any third party. Personal data is shared with third parties only in the following limited circumstances:

5.1 Payment Processors

To process your deposits and withdrawals, we share the minimum necessary payment-related data with the relevant payment provider — bKash, Nagad, Rocket, Upay, Visa, or Mastercard. Each payment provider operates under its own privacy policy and data protection obligations. 77hi is not responsible for the data handling practices of independent payment providers.

5.2 Game Content Providers

Third-party game studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive limited technical session data (such as player session tokens) necessary to deliver their game content on the 77hi platform. These providers are prohibited from using that data for any purpose other than game delivery and are bound by contractual data confidentiality obligations.

5.3 Identity Verification Services

Where we use third-party KYC or identity verification service providers to assist with document verification, those providers receive only the data necessary to complete the verification task and are contractually prohibited from retaining or using that data beyond the scope of the verification service.

5.4 Legal and Regulatory Disclosure

77hi may disclose personal data to law enforcement agencies, regulatory authorities, or other competent bodies where required by applicable law, court order, or where we have a good-faith belief that such disclosure is necessary to prevent fraud, money laundering, or other criminal activity. In such cases, 77hi will disclose only the minimum data required to satisfy the legal obligation.

77hi uses cookies and similar tracking technologies (collectively, "cookies") on the platform to provide a functional, personalised, and secure user experience. Cookies are small text files stored on your device by your web browser when you visit the 77hi platform.

6.1 Types of Cookies We Use

• Essential cookies: Required for the basic operation of the platform, including maintaining your login session, remembering your language preference, and enabling secure payment processing. These cookies cannot be disabled without impairing platform functionality.
• Performance and analytics cookies: Used to collect anonymised data about how players navigate and use the platform, enabling us to identify performance issues and improve the user experience. This data is aggregated and does not identify individual players.
• Functional cookies: Used to remember your platform preferences, such as your preferred game lobby view or notification settings, so that your experience is personalised on subsequent visits.
• Security cookies: Used to detect and prevent fraudulent login attempts, multi-accounting, and other security threats by associating your device with your registered account.

6.2 Managing Cookies

You can manage or disable cookies through your browser settings. Most modern browsers allow you to block all cookies, block third-party cookies only, or delete cookies that have already been stored on your device. Please note that disabling essential cookies will prevent you from logging in or using core platform features. Instructions for managing cookies in common browsers are available in each browser's help documentation.

77hi retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including meeting legal, regulatory, and contractual obligations. The following general retention guidelines apply:

• Active account data: Retained for the full duration of your account's existence on the platform, plus a minimum post-closure retention period required for legal compliance purposes.
• KYC and identity verification documents: Retained for a minimum of five years following account closure, in accordance with standard anti-money laundering record-keeping requirements.
• Transaction and betting records: Retained for a minimum of five years following the date of the transaction, for auditing, dispute resolution, and regulatory compliance purposes.
• Support communications: Retained for a period of two years following the resolution of the relevant support query, unless a longer retention period is required for dispute or legal proceedings.
• Technical and usage data: Retained in anonymised or aggregated form for analytics purposes. Identifiable technical data (e.g., IP address logs associated with your account) is retained for up to 12 months following your last login session.

Upon the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is technically impractical within a specific system, data is quarantined and access is restricted pending scheduled deletion.

77hi employs a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our key security measures include:

• 256-bit SSL/TLS encryption: All data transmitted between your device and 77hi platform servers is encrypted in transit using 256-bit SSL/TLS technology, preventing interception by third parties.
• Encrypted password storage: Account passwords are stored exclusively in one-way hashed and salted form. 77hi staff cannot access or recover your plaintext password under any circumstances.
• Access controls: Access to personal data within 77hi's internal systems is restricted on a strict need-to-know basis. Staff with access to personal data are bound by confidentiality obligations and receive regular data protection training.
• Secure data centres: Platform data is stored on servers hosted in secured data centre facilities with physical access controls, environmental monitoring, and redundant infrastructure.
• Fraud and intrusion detection: Automated monitoring systems continuously analyse platform activity for indicators of unauthorised access, account takeover attempts, and other security threats.

Despite these measures, no system connected to the internet can guarantee absolute security. 77hi cannot warrant that personal data will never be accessed, disclosed, altered, or destroyed by breach of any of our security measures. In the event of a data security incident that affects your personal data, 77hi will notify affected players in accordance with applicable notification requirements.

You are responsible for maintaining the security of your own account credentials. Do not share your 77hi username or password with any third party. If you believe your account has been compromised, contact our support team immediately at [email protected].

As a player on the 77hi platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please submit a written request to our support team at [email protected] from your registered email address or mobile number, clearly stating the right you wish to exercise and providing sufficient information to allow us to verify your identity.

• Right of access: You have the right to request a copy of the personal data that 77hi holds about you, together with information about how it is being used and with whom it has been shared.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data held about you. Where a correction request relates to identity data, we may require supporting documentation to verify the accuracy of the corrected information.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where the processing has no other valid legal basis. This right is subject to override where retention is required by law (e.g., KYC and transaction records under AML obligations).
• Right to restriction of processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where processing is unlawful but you prefer restriction over deletion.
• Right to data portability: You have the right to receive the personal data you have provided to 77hi in a structured, commonly used, and machine-readable format, and to request that this data be transmitted to another controller where technically feasible.
• Right to object: You have the right to object to processing of your personal data that is carried out on the basis of legitimate interests, including profiling. You have an absolute right to object to processing of your personal data for direct marketing purposes at any time.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.

77hi will respond to verified data rights requests within 30 days of receipt. Where a request is complex or numerous, we may extend this period by a further 60 days, in which case we will notify you of the extension within the initial 30-day period.

The 77hi platform is strictly intended for adults aged 21 years and above. 77hi does not knowingly collect personal data from any individual under the age of 21. Registration on the platform by or on behalf of a minor is expressly prohibited.

If 77hi becomes aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account, with forfeiture of any balance held in that account where the account was opened in contravention of the minimum age requirement.

If you are a parent or guardian and believe that a minor in your care has registered an account or provided personal data to 77hi without your knowledge, please contact our support team immediately at [email protected] so that we can investigate and take appropriate action.

The 77hi platform may contain references to third-party services, payment providers, and game studios. These third-party services operate independently of 77hi and are governed by their own privacy policies, which are entirely separate from this Privacy Policy. 77hi is not responsible for the privacy practices, content, or data handling of any third-party service, and the inclusion of any third-party reference on the platform does not constitute an endorsement of that party's data protection practices.

We encourage you to review the privacy policy of any third-party service — including your chosen payment provider (bKash, Nagad, Rocket, Upay, Visa, or Mastercard) — before submitting personal data to that service directly.

77hi reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the effective date at the top of this page and, where the changes are significant, we will make reasonable efforts to notify registered players via the contact details associated with their account.

Your continued use of the 77hi platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. We recommend that you review this page periodically — at minimum once per calendar quarter — to remain informed of how 77hi handles your personal data.

Previous versions of this Privacy Policy are available on request by contacting our support team at [email protected].

If you have any questions, concerns, or requests relating to this Privacy Policy or to the handling of your personal data by 77hi, please contact our support team. All data-related enquiries are handled by our English-language support team, available 24 hours a day, 7 days a week on Bangladesh Standard Time (BST, UTC+6).

Support Email: [email protected] (plain text — not a clickable link)

When submitting a data rights request or privacy-related query, please include your registered username and a clear description of your request so that our team can verify your identity and respond as efficiently as possible.

This Privacy Policy was last reviewed and updated on 1 January 2026. 77hi — https://77hi.io